Lilia Shirman

CEO at The Sherman Group
Lilia helps technology companies grow revenue through greater relevance to key audiences and markets. 

Lilia is head of marketing at MariaDB, the fastest growing open source database in the world. She is also the founder and Managing Director of The Shirman Group, which helps clients accelerate revenue growth in target vertical markets, orchestrate solutions, and articulate and deliver tangible, relevant, and unique value to enterprise accounts. The Shirman Group also conducts and publishes primary research on B2B go-to-market strategies. Client results have included:
• Guided a $3Billion leader in Cloud Infrastructure in the transformation of its product-centric go-to-market planning process to one focused on the needs of key customer segments. 
• Helped a leading application management vendor raise deal size and closure rate in a key vertical market. The industry sales group outperformed their quota by 200%, and the vertical has been the fastest growing market for this $4B company. 
• Defined a new solution that drove $45M in incremental revenue for the client in its first year. 
• Raised strategic partners' investment in co-marketing by 30% year over year. 
• Aligned the actions and investments of the marketing and alliance groups of a $350M company, eliminating long-standing channel conflict. 

Lilia is the author of "42 Rules for Growing Enterprise Revenue: Practical Strategies to Matter More and Sell More in B2B Markets." She is a coach in Stanford University's Global Entrepreneurial Marketing program, and serves on the Board of Directors of the Bureau of Jewish Education.

Lev Mass is an Entrepreneur-in-Residence at XSeed Capital, bringing extensive expertise in cloud computing, mobile, and business development.

Prior to joining XSeed, Lev ran operations and business development for the Cloud Group at Yahoo!. While at Yahoo!, Lev helped to facilitate the spin-off of the Hadoop Group into what is now Hortonworks, a leading big data company. In addition, he held a number of executive roles at Yahoo! helping to define strategy for mobile, social, cloud and big data. Previous to Yahoo!, Lev was an investment banker with Thomas Weisel Partners focused on TMT (technology, media, telecommunications) and health technology.


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